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SalesTalk: Difficult Customer Types: Passive Pleasers

SalesTalk: Difficult Customer Types: Passive Pleasers

by Joe Anzalone on Thursday, August 12, 2010

You’ve just had an enjoyable client consultation with a warm, friendly couple.  They asked several excellent questions.  You learned a great deal about their families, careers, and their goals for their retirement.  The meeting went... Read More…

SalesTalk: Build the Agreement Staircase

SalesTalk: Build the Agreement Staircase

by Joe Anzalone on Thursday, July 15, 2010

Plan for your positive responses and make more sales “If I can just see more people, I can increase my sales.”  While it’s imperative to keep your pipeline full, this statement isn’t always true.  Many sales are won or lost during the... Read More…

SalesTalk: Embrace Your Position

SalesTalk: Embrace Your Position

by Joe Anzalone on Thursday, June 17, 2010

Your weaknesses may actually be strengths… By now, most students of business are familiar with Avis’ legendary marketing campaign launched in 1963. Still lagging behind the dominant player Hertz, Avis made a strategic decision to embrace its second ... Read More…

SalesTalk: Broker Bias

SalesTalk: Broker Bias

by Joe Anzalone on Thursday, May 13, 2010

Broker Bias Withers Under the Heat of Third Party Studies From the financial print media to television’s financial “talking heads,” annuities in general and fixed annuities in particular have been criticized as unsuitable accumulation vehicles,... Read More…

SalesTalk: Annuities & Coffee: The Department of Unlikely Analogies

SalesTalk: Annuities & Coffee: The Department of Unlikely Analogies

by Joe Anzalone on Thursday, April 08, 2010

Indexed Annuities, Starbucks approach middle age Consider the recent history of two products. In the American marketplace, both held a pedestrian yet respectable position: solid, reliable, sometimes boring but rarely unpredictable, associated with... Read More…

SalesTalk: Rise of the Mad Scientists

SalesTalk: Rise of the Mad Scientists

by Joe Anzalone on Wednesday, March 10, 2010

Ah, those sub-primes, derivatives, and credit-default swaps. Like experiments gone bad, they were hatched by creative minds in dark rooms and grew to infect the mighty U.S. economy. Is there such a thing as “too smart” in the world of developmental... Read More…