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SalesTalk: Difficult Customer Types: Passive Pleasers

SalesTalk: Difficult Customer Types: Passive Pleasers

by Joe Anzalone on Thursday, August 12, 2010

You’ve just had an enjoyable client consultation with a warm, friendly couple.  They asked several excellent questions.  You learned a great deal about their families, careers, and their goals for their retirement.  The meeting went... Read More…

SalesTalk: Build the Agreement Staircase

SalesTalk: Build the Agreement Staircase

by Joe Anzalone on Thursday, July 15, 2010

Plan for your positive responses and make more sales “If I can just see more people, I can increase my sales.”  While it’s imperative to keep your pipeline full, this statement isn’t always true.  Many sales are won or lost during the... Read More…

New Prospects at a Reduced Price

New Prospects at a Reduced Price

by Joe Anzalone on Tuesday, July 13, 2010

“How can I reduce my marketing costs and still bring in new prospects?” Visit SoundTaxNetwork.com During my tenure at Asset Marketing Systems, this is perhaps the question I’ve heard most often.  AMS has always been the leader in providing... Read More…

Every Time a Bullseye Salesman

Every Time a Bullseye Salesman

by Bob Seawright on Friday, June 04, 2010

Meredith Willson’s The Music Man is perhaps the great American musical. It tells the story of con man and “every time a bullseye salesman” Harold Hill, who poses as a boys' band organizer and conductor to sell band instruments and uniforms “where... Read More…

Best Marketing Ideas

Best Marketing Ideas

by Joe Anzalone on Thursday, June 03, 2010

Senior Market Advisor magazine’s cover story in the June 2010 issue “100 Best Sales & Marketing Ideas” lists some of the best new marketing and sales ideas from the field—including seven from Asset Marketing Systems! As the article points... Read More…

The Annuity Imperative

The Annuity Imperative

by Bob Seawright on Monday, April 26, 2010

Last week I wrote about a piece I have written entitled The Retirement Crisis (and what to do about it) that should help you make the case for annuities with clients and prospects. In support of that piece I have created a “white paper” called The... Read More…

SalesTalk: Rise of the Mad Scientists

SalesTalk: Rise of the Mad Scientists

by Joe Anzalone on Wednesday, March 10, 2010

Ah, those sub-primes, derivatives, and credit-default swaps. Like experiments gone bad, they were hatched by creative minds in dark rooms and grew to infect the mighty U.S. economy. Is there such a thing as “too smart” in the world of developmental... Read More…